Five Steps for Telling Your Brand Story

Five Steps for Telling Your Brand Story

Entrepreneurs, business owners and marketers have often embraced the idea of brand storytelling but lacked the examples and methodology to put the concept into practice for their businesses and brands. In this workshop video, story strategist, brand storyteller and author Arthur Germain details five steps that you can take today to create a powerful brand story for your business.

In this video presentation, you will learn:

• How to determine the value proposition that most resonates with your audience

• How to create and share a brand story that shares your values and benefits

• How building consistency helps amplify your story