We “listen between the lines” for your "Category of One,” that thing that makes your company stand out.

Then we build a Brand Storybook to capture your stories, install a Story Operating System that operationalizes your brand, and strengthen your Story Leadership by developing a strong POV that you can take to market.

We know a secret that most firms miss as they’re building and growing. Unlike your AP/AR, CRM, ERP, and HR systems — you probably don’t have a system for your brand.

We do.

Your Story Operating System™

We call it the Story Operating System™ and we install it to capture all those stories and more. Think about it like sending an SOS for your messages. Everything saved in a simple, accessible document.

Here’s why it’s necessary:

You’ve built your firm from the ground up. You got your first customer, hired your first employee, and moved into your first office on your own. And you knew everything going on and shared that information with your growing team and customer base.

But over time, with hard work and a little luck, your firm grew. And where are all those powerful stories?

In your head.

That’s why you probably find yourself frustrated when you recruit new hires, roll out new services or acquire new partners.

Your story doesn’t sound the same. It doesn’t resonate with you and your customers the way that it used to.

That’s exactly why we developed our signature Brand Management Subscription. We take on the task of Chief Brand Officer to document, maintain and grow your brand story with clarity and consistency.

But we have a Marketing Team

That’s fantastic! We work with in-house and outside teams all the time. We know what they’re doing:

• Sales enablement and support.

• Meeting and event planning.

• Developing and sending campaigns.

And among all of those activities, sometimes the brand POV gets misplaced.

We locate the original story (or build a new one) and monitor marketing activities to keep the brand vibrant.