When I work with founders, owners and entrepreneurs on a Brand Audit & Assessment, my work is similar to an interior designer – I begin with an appraisal of their existing floorplan to see how things flow through the home. I work with the client to understand where they are today and where they want to be tomorrow. That means making assessments and recommendations about what they need to do to make their brand more accommodating, more spacious, and a better fit for clients.