Frequently Asked Questions
(and Stories) About Working with Brandtelling
The Brandtelling® Approach & Philosophy
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Thought Leadership is important, but it often relies on individual opinions and contributions, which can be fragmented or lost when a key employee leaves. Story Leadership™ is a hybrid approach that combines personal expertise and experience with your company’s institutional value. We help you curate customer success stories, employee experiences, and company values into a unified narrative. It ensures your brand’s authority belongs to the firm, not just a single temporary voice.
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Copywriting is about words; Brandtelling is about alignment. Brandtelling is the strategic process of aligning your mission, vision, and values with the specific needs of your "ideal client." We don't just write copy; we uncover the foundational stories within your firm. This includes how you solve problems, how you innovate, and why you do what you do. Then we structure these stories so they resonate with the people you most want to serve.
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A mission statement is often a static sentence on a wall. A Brand Storybook is a living tool. It includes your "Category Design" (how you frame your market), your distinct "Brand Voice" (how you sound), and actionable story arcs for your sales and marketing teams. It turns a static mission into a dynamic sales tool that helps you close business.
Services & Engagement Models
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Branding or refreshing your brand involves much more than creating a new logo and website. Our focus is on making sure that your brand is aligned with your values and customer needs.
We focus on developing clear and consistent branding so that you can build Story Leadership™ and brand messages that don’t become murky over time.
Our Brand Management Subscription provides a comprehensive engagement where we define your unique value proposition, ideal client personas, brand voice, and core narratives. Then we use that information on and ongoing basis to develop “high-value content assets” like articles, executive videos and podcasts that we can share with your various audiences. This focus on brand value builds stronger sales relationships than typical marketing activities. Our Brand Management Subscriptions range from $1,850 to $7,450 per month.
For firms that aren’t quite ready for a monthly subscription, we offer a Brand Value Roadmap that provides a low-risk, high-value engagement where we assess your current brand positioning and deliver a concrete roadmap of recommendations. It gives you immediate clarity and allows us to test our fit as partners before you commit to a larger scope. The Brand Value Roadmap has a set price of $995.
We try to be affordable and valuable in all the services that we provide.
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Our flagship offering is our Brand Management Subscription. This is a comprehensive engagement where we build your “Brand GPS,” define your unique value proposition, ideal client personas, brand voice, and core narratives. Then we use that information on and ongoing basis to develop “high-value content assets” like articles, executive videos and podcasts that we can share with your various audiences. This focus on brand value builds stronger sales relationships than typical marketing activities.
About Arthur Germain & The Process
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You will work directly with me, Arthur Germain. I am a Principal and Chief Brandteller of the agency with decades of experience in technology, manufacturing, and professional services. I have walked in your shoes as a business owner and author of The Art of Brandtelling. I bring that strategic depth to every call. I regularly work with a team of senior contributors and collaborators, and I often work with your own in-house or outsourced marketing service teams.
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My background is specifically in complex B2B environments, from running a technology PR firm to serving as a Global Director of Communications for a manufacturing company. I understand regulatory constraints, complex sales cycles, and the difference between a "user" and a "buyer." My process is designed to translate your complexity into clarity without dumbing it down.
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We respect your time as a founder. The Brand Storybook process is front-loaded with a few deep-dive strategy sessions (the "listening" phase). After that, I take the heavy lifting of writing and strategy off your plate, returning to you only for review and refinement.
