Brand Guidance Service

Get the Strategic Oversight of a Chief Brand Officer to Orchestrate Your Growth.

For founder-led firms, typically:

  • <$2.5M in revenue.

  • Marketing with small in-house teams or freelancers.

  • Interested in new marketing tactics and vendors, but not sure who to trust.

  • Need to control, manage and orchestrate your marketing activity.

Stop “Random Acts of Marketing.”

As a founder-led firm under $2.5M, you likely have plenty of “marketing activity” happening. Whether it’s a social media manager, a website freelancer, or a lead-generation tool, you are investing in growth.

But are they playing the same sheet music?

You probably find yourself stuck in the middle, acting as the default marketing manager. You’re the one trying to bridge the gap between your high-level business vision and your vendor’s tactical output. You speak business and they speak marketing.

The result feels reactive, fragmented, and worst of all, un-strategic.

You don’t need more marketing tactics or vendors. You need a Brand Conductor.

Our Brandtelling® Brand Guidance Service is designed to give you a brand that functions as infrastructure (like your CRM or accounting application), not just provides a series of disconnected tasks.

We act as your Chief Brand Officer to ensure your marketing investment strengthens your brand and drives results.

How Brand Guidance Works

Our Brandtelling® Brand Guidance Service is a 6-month, high-impact subscription designed to move you from marketing chaos to strategic clarity.

Core Brand Conductor responsibilities include:

  • Developing Your Strategic Brand Marketing Plan (SBMP). We begin by building your roadmap. We define who you serve, your “Category of One” positioning, and the key messages your firm must own to win

  • Monthly Marketing Orchestration. We oversee your internal or external marketing teams. We do this to ensure your in-house and freelance social media posting, email distribution, and website updates are all driving in the same direction.

  • Vendor Curation & Selection. Stop guessing which partners to trust. If you don’t already have a team, we can provide access to our pool of highly-qualified and validated partners and help you select and manage the right vendors for your specific goals.

  • Brand-Forward Content Review. I provide light editing and “brand-alignment” reviews of your marketing assets to ensure your brand voice remains consistent and strong across every marketing channel.

  • Strategic Unbiased Counsel. We do not mark up vendor fees, our only incentive is your success. We provide an honest, outside sounding board for your growth decisions.

Investment & Scope

Your Brandtelling® Brand Guidance investment is $1,850 per month.

This service is built for efficiency and high-level focus:

Monthly Strategy Sync: One dedicated 60-minute Zoom session per month to review progress, evaluate vendor performance, and pivot tactics.

Monthly Focus Plan: A concise document outlining exactly what we are prioritizing for the next 30 days to keep your vendors on track.

Online Support: Email access for quick reviews and strategic “gut checks” between meetings. All your materials are available via Google Folders so you always have access to your brand content.

Next Steps

Is Your Brand Ready for Guidance?

If you are tired of hearing three different answers when you ask what your company does, it’s time to install a plan. Let’s ensure your marketing spend is an investment in your brand’s future, not just another monthly expense.