Fixing the Silent Killer of Growth: Internal Brand Confusion
At Brandtelling®, we provide founder-led professional services firms ($2.5M–$25M) with brand stories that stop them from being the industry’s “best-kept secret”.
Most founders are frustrated because they feel invisible in their market, even after spending thousands on marketing tactics like email, trade shows, and social media. The problem isn't the tactics—it’s that those activities are empty.
YOUR BRAND STORY IS YOUR FIRM’S SALES GPS
Your Brand Story is much more than a logo or a tagline. It is your firm’s GPS guidance system. It defines exactly where you are going, why you exist, and how you are different from the competition. Until you set those coordinates, any money spent on marketing is just driving in circles.
THE BRAND STORY BUILDING PROGRAM
Led by Arthur Germain—a former technology editor with 12 years of biz/tech editorial experience and author of The Art of Brandtelling—we bring editorial rigor to B2B strategy.
We move firms from confusion to clarity through our proprietary 3-step process:
Discovery: Uncovering your brand’s “unfiltered perspective”.
Documentation: Creating your Brand Storybook—the central map for your messaging.
Differentiation: Translating your story into repeatable assets that turn you into a “Category of One”.
Stop being a commodity. Start being a category leader.
This is my Story.
I’m Arthur Germain — storyteller, marketer, author and tech geek. I’m also a husband, father, brother, and son. I’ve been a technology and business editor, a public relations professional and the manager of many in-house and agency communications and marketing teams.
At heart, I’m a story strategist, brand storyteller and copywriter. I help savvy marketers like you uncover and articulate the brand stories that inspire action and empower your company as an industry leader.
I earned a Bachelor of Science degree in Communications Media from the State University of New York, College at Fredonia, and run my agency from beautiful Long Island, New York.
Need a speaker for your next event or a guest to discuss brand marketing for your next podcast episode? I’m your guy.
How brand storytelling works.
For more than 35 years, I’ve been creating stories for technology and business magazine audiences, public relations clients and all kinds of marketers. My Brandtelling® process helps uncover the stories that turn customers into loyal brand ambassadors.
What brand storytelling does.
Brand storytelling adds new levels of honesty and sharpens the focus on your customer relationships. It helps you better understand their needs and lets you share exactly why you’re the right choice as their partner.
You transform your communications with customers and prospects by relaying your company’s unique values and benefits — not by sharing a long list of features.