Brand Story Building Packages
Get clear about your brand story, customer benefits and unique value.
All your brand messaging in one place that you can consistently share across your website, socials, email, sales materials, and more.
The Brand Storybook Adds Value!
“The Brand Storybook deliverable has enabled us to quickly orient creative resources as to message, tone, and culture.”
Heidi A.
Executive Director, Startup Programs
Following your Brand Value Roadmap session, it's time to take your brand messages out for a drive. We offer a custom Brand Storybook Package and two optional add-on Brand Story Building Packages to take your business to the next level.
Brand Storybook Package
Process
We will conduct a two-hour Brand Story Workshop with your executive team (up to four people) to discover and understand your brand and its impact on your brand ecosystem. We will look for what differentiates your brand, what makes it shine, and how that should be emphasized to your core stakeholders.
Where possible, we will interview representative customers or partners (up to three people) for their unique and untainted perspective on your brand and what it represents to them.
We will then develop a Brand Storybook document containing your core refreshed brand messaging in one place:
Why – Your brand’s core category and positioning statement.
How – Your brand’s differentiation in its process, production, people, and products or services.
What – Clean descriptions of exactly what your brand delivers through its products and services.
Who – Descriptions of your brand impact for each of your core stakeholder groups, including multiple customer types, partners, employees, and investors.
Deliverables
Your Brand Storybook Package delivers a refreshed Brand Storybook containing your new:
Elevator pitch
News release boilerplate
Social media company profile
Comprehensive “About Us” statement and service descriptions
Potential naming and tagline options
Timeline: Two Weeks
One-Time Investment: $5,950 - $8,950*
*Included in our Brand Management Subscription
Put Your New Brand Story Book to Work with a Refreshed Website or Presentation Add-On Package
Website Refresh
Add-On Package
Refreshed website copy aligned with your brand story for improved engagement, SEO, and conversion rates.
Your Website Refresh package includes:
Refreshed website navigation recommendations
Reimagined website copy for homepage and up to 12 additional pages.
Timeline: Two Weeks
One-Time Investment: $3,950
Presentation Refresh
Add-On Package
Refreshed sales or investor presentation deck aligned with your brand story to significantly improve sales effectiveness.
Your Presentation Refresh package includes:
Refreshed presentation flow recommendations
Reimagined presentation copy and presenter notes for up to 12 pages.
Online “rehearsal” to review and modify presentation.
Timeline: Two Weeks
One-Time Investment: $2,950