8 Rules for Working with Your PR and Marketing Agency
Working with a Public Relations or Marketing Agency should be a collaboration. You are paying the agency to provide you with advice, guidance, strategies and recommendations -- in addition to the tactics we usually associate with agency activities. But, collaboration means working with the agency and actually taking its advice to heart. Here are 8 Rules for Working with Your PR and Marketing Agency:
Do something that makes you feel uncomfortable.
Always have an agenda for your meetings.
Let them develop the first draft of the quotes for your press releases.
Remember: PR actually doesn't stand for Press Release.
Don’t ask them to “Just call a few editors and get them to write a story.”
Believe them when they tell you the editors are not interested. They've been pitching your story all week.
Don't ask them to call to see if the editors received the release.
The media is ALWAYS on deadline. It’s kinda their thing.
Remember, you've hired your agency for their expertise in helping obtain media coverage. Trust them.