Are You Asking These 11 (Plus) Questions About Your Brand?
How would you describe yourself? What about your brand? Here are 11 (plus) questions that you should be asking yourself to improve your branding strategy:
Who or what is your brand? Could you describe it to a six year old?
What makes your brand great? What do you tell people first?
Who are your target buyers? Who are your targets for marketing? Are they the same people? Are you sure?
What “mental real estate” are you able to own/rent/lease in the mind of your stakeholders?
Can you connect emotionally with your stakeholders? What emotions are behind customer purchases of your brand’s products/services?
What is your “brand vision”?
What practical benefits are associated with your brand?
How do you position your brand against competitors?
Does every single element (look and feel, content, packaging, delivery, presentations, displays, etc.) of your branding strategy integrate with one another? Consistently? Really!?!
How much time and resources are you investing in your ongoing branding efforts?
Are all of your stakeholders able to tell your brand story?