Are You Sticking to Your Story?

Sticking to your story in brandtelling is important. Three things you can do to make your story more powerful, and strengthen its consistency:

Make it Simple.

Make it Bold.

Make it Colorful.

Make it simple. It's easier to repeat a message that uses simple themes. The more complex you make your story, the more difficult you make it for your audience to receive. Ever listen to a fourth grader tell a story? Enough said.

Make it bold. If you’re going to tell your company stories, you want to make bold statements. Bold statements become easy to associate with your brand. "We make widgets" is completely forgettable and is probably not consistent with what your company really does either. Think about your message and say it out loud.

Make it colorful. There's no point in telling a boring story. You need to color in the details for your story to stick. Tell stories about how your customers use your products, where they take them and what they do with them that wasn't in the instruction manual.