What Will You Do Differently Today?
Today is a new day for your brand (for those who like to procrastinate, so is tomorrow, but I'll stick with today).
What will you do today to differentiate your brand?
What will you do today to reach your target prospects?
How will you describe your brand today that is an improvement on yesterday?
I have the same questions about my brand as you should have about yours. Our answers will differ, but they will be based on the same thing -- our customers' perceptions of our brand benefits.