Brand Management Subscription
Brand Architecture Installed & Maintained.
For founder-led firms, typically:
$5M+ in revenue.
Scaling teams and leadership layers.
Expanding services or market focus.
Experiencing internal narrative drift.
Seeking brand differentiation, not marketing activity.
The Growth Problem
Growth without governance turns differentiation into dilution.
As your founder-led firm grows, brand clarity begins to depend on your memory instead of a formal architecture.
Messaging fragments across teams.
New service messages blur.
Sales language feels weak.
New hires inherit fragments instead of foundations.
Architecture restores clarity. Governance protects it.
Our Brandtelling® Brand Management Subscription installs and maintains your Story Operating System™ so your differentiation strengthens as your firm evolves.
Brand Architecture. Installed.
Brandtelling operates as your Chief Brand Officer, architecting and protecting the narrative infrastructure of your firm so your revenue growth is supported by strategic clarity instead of founder memory.
Our Brand Management Subscription provides architectural brand oversight at the leadership level. We establish, install, and maintain the integrity of your brand so differentiation strengthens instead of fading.
Core architectural responsibilities include:
Establishing and refining your Category of One.
Developing and installing your Story Operating System across leadership and teams.
Maintaining differentiation as services expand.
Aligning sales language, collateral and executive messaging to a shared narrative structure.
Reviewing external partner output to ensure consistency and clarity.
We deliver strategic brand counsel during acquisitions, service expansion, and market repositioning.
How Architectural Maintenance Works
Under this subscription, maintenance often includes:
Reviewing and refining sales enablement materials through the lens of your Category of One.
Shaping executive thought leadership to reinforce your firm’s distinct point of view.
Developing strategic interview frameworks and scripts for podcasts, articles, and videos.
Providing narrative guidance for website updates and service expansion.
Advising internal teams and external partners to maintain alignment as your firm evolves.
Execution may be handled internally or by trusted partners. Brand clarity remains under consistent architectural oversight.
We protect the narrative architecture. Your teams execute within it.
The Installation Phases
Our engagement unfolds in three structural phases:
Phase 1 — Establish Category of One.
Define and formalize your firm’s defensible market category.
Phase 2 — Install the Story Operating System.
Document and embed the architectural narrative framework that aligns leadership, sales, services, and messaging.
Phase 3 — Strengthen Story Leadership.
Ensure executive voice, thought leadership, and growth initiatives reinforce your differentiation.
These phases transition into ongoing brand architectural maintenance as your firm scales.
Without these phases, differentiation becomes individual opinion instead of team infrastructure.
Investment & Scope
Your Brandtelling® Brand Management Subscription investment is $4,950 per month.
Engagements begin with a minimum 3-month development and installation phase, followed by a 9-month Letter of Agreement to ensure continuity and brand architectural maintenance.
Brand governance requires continuity. Short-term engagements create short-term clarity.
Next Steps
If your firm is scaling and you recognize structural narrative drift, the next step is a Brand Architecture Review:
During this 30-minute executive session, we will:
Evaluate your firm’s structural readiness
Identify areas of narrative erosion
Determine whether installation or refinement is required
If architectural governance is appropriate, we will outline the installation path.
(30-minute executive assessment before installation)