Can You Tell Your Brand Story in the Shadows? (video)

This video from Britain's Got Talent has made the rounds in email links and Facebook posts, but I wanted to share it with you here. It tells a powerful story - without words, without faces or expressions. The story is told through dance and shadow ~ and maybe a little puppetry. Take a few minutes to watch the video. Feel your emotions and think about how your brand story can emotionally connect with an audience if they couldn't even see your brand!

Hat tips to: my wife, Mark Kindley and Bob Scheier for putting me onto this video.