Brandtelling® | Story First
Arthur Germain
The Brand Architect
Arthur Germain helps growth-stage B2B firms design and install the narrative infrastructure that keeps their brand story clear, consistent, and compelling through every growth event. He is the author of The Art of Brandtelling and brings nearly 40 years of professional communications experience to every session and conversation.
Speaking Topics
Workshop & Keynote Sessions
SESSION 01 | 3 HOURS | WORKSHOP
Brand Drift: Too Fast and Too Furious
How to keep your brand voice clear, consistent, and compelling through every growth event.
You built something real. A strong team, a growing client base, a reputation that took years to earn. But somewhere between the new hires, the service expansions, and the acquisition conversations, your brand story started to fragment.
Most leaders never see it happen until a client says something, a deal goes sideways, or a new employee describes the firm in a way that makes you cringe. That's narrative drift. And growth is almost always the cause.
This three-hour working session gives founders and executives a practical system for diagnosing where their brand story has already started to erode, designing a category position their firm can actually own, and installing the narrative infrastructure that keeps the story intact as the firm evolves.
SESSION TAKEAWAYS
Recognize Narrative Drift. Identify the three growth scenarios — scaling teams, service expansion, and M&A — that cause brand stories to fragment, and how to address them before clients notice.
Brand Maturity Assessment. Complete a live assessment to pinpoint where your brand story is strongest, where it is most fragile, and what needs immediate attention.
Category of One. Develop a market position that is authentically yours, rather than relying on borrowed vendor narratives.
Brand Voice Calibration. Fine-tune your brand voice across five dimensions and identify where it has drifted from your original intent.
Actionable Next Steps. Leave with a clear plan to install narrative infrastructure that protects your brand story during future growth events.
All Participants Receive
Access to the Brandtelling® Story OS Diagnostic, Category of One Intensive, and BrandVoice Sliders — plus a downloadable copy of The Art of Brandtelling by Arthur Germain.